How to improve the open rate in email campaigns

How to improve the open rate in email campaigns Email marketing is one of the most effective marketing channels in the digital marketing world. Email marketing’s success comes from its high ROI since the email cost is very low. Having said that, if the open rate is low, your email marketing campaigns efforts won’t mean […]

Email subject lines – tips for creating the best performing

Email subject lines – tips for creating the best performing Email subject lines are the most important element of your email campaigns; the subject line is what subscribers see in their inbox before opening the email. This determines if they even open your email or not. Remember that recipients are flooded with tens of emails […]

Customer retention: 5 reasons why you should focus on it

5 reasons why you should focus on customer retention Customer retention is satisfied and loyal existing customers that continue purchasing from your business over and over again. Why retaining customers is so important? Improving customer experience helps with customer loyalty, plus you gain revenue benefits. On average, acquiring a new customer costs 5x more than […]

Email personalisation – a powerful tool

The power of email personalisation Nowadays, shoppers expect personalised communication and shopping experience. To be relevant and meet their expectations, you have to leverage email personalisation and move towards a 1:1 personal experience.  What is email personalisation? Email personalisation is utilising customer data and leveraging the information you have about them. It can be their […]

All you need to know about the customer journey in email marketing

All you need to know about customer journey in email marketing The customer journey is key to email marketing success The cornerstone of successful email marketing campaigns is leveraging the power of smart email marketing combined with customer journey mapping. At this point you might be wondering, what does it mean to automate the customer journey? […]