Effective email marketing at a glance
Effective email marketing at a glance There are many ways to segment and personalize messaging to your customers. However, frequently the Email remains channels that deliver a substantial return on investment (ROI) for online businesses. Here are some insights that demonstrate the power of email marketing: Email marketing generates $42 for every $1 spent, an astounding 4,200% ROI, making it one […]
Why email marketing still rules
Why email marketing still rules Email marketing has been around for a long time now, and to this day, you can rely on it – email marketing has remained a key method for reaching your audience. Having said that, many email campaigns fail to connect with customers, but it is not because email marketing is passed. It’s because today’s customers […]
Top email marketing personalization tactics to know
Top email marketing personalization tactics to know Email marketing is one of the most effective channels to communicate with your customers, and when applying email personalization, you can expect to increase engagement and revenue. But, email personalization is also one of the hardest strategies to get right. Email marketing has a few steps: Starting with strategic planning Then audience segmentation […]
Thanksgiving email marketing ideas to boost your sales
Thanksgiving email marketing ideas to boost your sales Thanksgiving is a special and busy shopping season, with 40% of festive shopping being done over that weekend. So, to begin with, you need to think through your marketing strategy for the entire shopping season; you don’t want to do your promotions over, so set a clear objective […]
How to improve the open rate in email campaigns
How to improve the open rate in email campaigns Email marketing is one of the most effective marketing channels in the digital marketing world. Email marketing’s success comes from its high ROI since the email cost is very low. Having said that, if the open rate is low, your email marketing campaigns efforts won’t mean […]
