5 benefits of personalised product recommendations

5 benefits of personalised product recommendations on your website   With the AI-based product recommendation widget, you will be able to overcome the marketing personalisation challenges plus, successfully improve your product reach, increase sales, and boost your onsite impact. People who like recommendations buy more Studies about product recommendations showed only 7% of shoppers clicked on […]

Marketing automation explained

What is marketing automation, and how it will help your brand? Many brands strive with marketing efforts to achieve more significant revenue and faster growth – at a lower cost. Marketing automation solves this difficulty. It empowers brands to streamline, automate, and assess the marketing campaigns to increase efficiency and improve the ROI. Marketing automation enables digital […]

2021 back to school marketing ideas

2021 back to school marketing ideas Back to school sales is a big event in eCommerce, and therefore you need a back to school marketing idea guide. Since 2020 was unlike any we’ve experienced before, we can compare it to 2019, where buyers spent over $80 billion in the United States. One of the biggest […]

Data segmentation vs marketing personalisation: How, why and when?

Data segmentation vs marketing personalisation: How, why and when? Most businesses overwhelm their customers with massive generic sales messages. As a result, you see a higher unsubscribe rate and lack of engagement. You probably ask, why do so many marketing messages seem so irrelevant and boring? The reason is that too many marketers attempt to […]

Customer retention: 5 reasons why you should focus on it

5 reasons why you should focus on customer retention Customer retention is satisfied and loyal existing customers that continue purchasing from your business over and over again. Why retaining customers is so important? Improving customer experience helps with customer loyalty, plus you gain revenue benefits. On average, acquiring a new customer costs 5x more than […]