Marketing automation explained

What is marketing automation, and how it will help your brand? Many brands strive with marketing efforts to achieve more significant revenue and faster growth – at a lower cost. Marketing automation solves this difficulty. It empowers brands to streamline, automate, and assess the marketing campaigns to increase efficiency and improve the ROI. Marketing automation enables digital […]

2021 back to school marketing ideas

2021 back to school marketing ideas Back to school sales is a big event in eCommerce, and therefore you need a back to school marketing idea guide. Since 2020 was unlike any we’ve experienced before, we can compare it to 2019, where buyers spent over $80 billion in the United States. One of the biggest […]

Data segmentation vs marketing personalisation: How, why and when?

Data segmentation vs marketing personalisation: How, why and when? Most businesses overwhelm their customers with massive generic sales messages. As a result, you see a higher unsubscribe rate and lack of engagement. You probably ask, why do so many marketing messages seem so irrelevant and boring? The reason is that too many marketers attempt to […]

Customer retention: 5 reasons why you should focus on it

5 reasons why you should focus on customer retention Customer retention is satisfied and loyal existing customers that continue purchasing from your business over and over again. Why retaining customers is so important? Improving customer experience helps with customer loyalty, plus you gain revenue benefits. On average, acquiring a new customer costs 5x more than […]

All you need to know about the customer journey in email marketing

All you need to know about customer journey in email marketing The customer journey is key to email marketing success The cornerstone of successful email marketing campaigns is leveraging the power of smart email marketing combined with customer journey mapping. At this point you might be wondering, what does it mean to automate the customer journey? […]