5 ways to leverage customers’ data with personalized marketing
The importance of knowing your customers and 5 tricks on leveraging their data with personalized marketing Want to get ahead of the game and outsmart your competitors? Knowing your customers is key to a successful business, as well as a profitable advantage. Not only that, but business owners that know what their customers want can […]
Top 5 digital marketing trends for 2022
Top 5 digital marketing trends for 2022 2022 is already here with all the changes that are coming with it. We’ve gathered the digital marketing trends we believe are the most important for small and medium businesses to apply in 2022. The death of cookies The recent announcement by Google to end the cookie tracking by 2023 […]
The top benefits of customer retention
The top benefits of customer retention Let’s start with the basics; what is customer retention? Customer retention refers to businesses’ actions to reduce customer churn and increase engagement with them. Simply say, this means that customers tend to come back if they like the business or the products sold. When customers continue to buy, they […]
How to navigate between personalization and privacy in your marketing effort
How to navigate between personalization and privacy in your marketing? Today’s buyers want both personalization and privacy; they expect accurate personalization, relevant content, tailor-made product recommendations, and, of course, full control over their personal data. Buyers looking for convenience and a continuous relationship with the brands they love are open to sharing their personal data […]
How to create a thriving pre-launch marketing campaign
How to create a thriving pre-launch marketing campaign Product and e-shops launch is exciting, but you need to build a successful pre-launch marketing campaign to succeed. Preparing the marketing strategy in advance will conclude your go-live results. Start with collecting user emails through a dedicated landing page Collecting user emails is one of the most important steps […]
