Customer engagement statistics you should know (2021)

Customer engagement statistics you should know (2021)   The past year has thrown the digital industry, but statistics show a positive future for online businesses. So… if you’re planning a customer retention strategy, the stats below can give you some insights about what users expect to see from your business now and how can you […]

The importance of customer micro-segmentation

The importance of customer micro-segmentation Customer micro-segmentation is the method of dividing brands customers into groups sharing the same interest or behaviour. Micro-Segmentation is an advanced segmentation method that classifies small numbers of customers, based on various factors, including behavioural predictions. Then, marketers can execute dedicated marketing actions to each micro-segment for maximising the effectiveness of every […]

A/B Testing: learn how what and all the best practices

A/B Testing: learn how what and all the best practices Increasing the conversion rate while managing campaign budgets can be challenging. A way to improve the conversion rates is to use an A/B test. A/B test enables you to test one variation versus another to decide which drives the best results.  What is an A/B […]

RFM customer model: Recency, Frequency, Monetary value

RFM customer model RFM customer model is an excellent way to identify customers groups. Learn how to use this method to improve your customer marketing. What is RFM model? RFM model enables you to target specific groups of customers with the same behaviour and communicate more relevant content. This allows you to generate a higher engagement […]

UTM parameters explained: a guide to tracking analytics

UTM parameters explained: a guide to tracking analytics How do you know which marketing efforts produce a positive ROI and which are unprofitable? The answer is UTM parameters. UTM help you to tag and differentiate the source of traffic, which allows you to analyse your marketing efforts and optimise accordingly. What are UTM parameters? UTM […]