All you need to know about the customer journey in email marketing

All you need to know about customer journey in email marketing The customer journey is key to email marketing success The cornerstone of successful email marketing campaigns is leveraging the power of smart email marketing combined with customer journey mapping. At this point you might be wondering, what does it mean to automate the customer journey? […]

How to rule omnichannel marketing in 2021

How to rule omnichannel marketing in 2021 If you’re like many marketers, you hear about omnichannel marketing all the time. And finally, I’m here to explain what the buzz is all about. To start with the basics: what is omnichannel marketing? Omnichannel marketing is a sales funnel based on multiple marketing channels. This approach strives […]

All you need to know about customer journeys in email marketing

Email marketing customer journeys The customer journey is key to email marketing success The cornerstone of successful email marketing campaigns is leveraging the power of smart email marketing combined with customer journey mapping. At this point you might be wondering, what does it mean to automate the customer journey? And how does it work? Let’s start […]