Optimise Your Data,
Optimise Your Business
Your customer data is valuable to your business. But you need to be able to optimise it to really make it work for you. With our Customer Data Platform (CDP) and Data Management Platform (DMP), you’re able to make better decisions using data you can trust, while gaining control over your customer journeys, marketing messages, and overall ROI.
The Exposebox Data Management Platform
With the Exposebox data management platform, you can easily access and manage your customer data from every communication.
Through far-reaching customer data integration, customer journeys followed in real-time across all channels including; desktop, mobile & app, analytics, CRM, social media, video, and offline.
Your data becomes is useful – empowering you to personalise every touchpoint with ease, automatically adapting it to fit each persona, industry, and need. Each customer gets personalised content on your website, relevant Facebook ads, and even receives customised emails based on behavioural triggers.
Manage Your Data
Gain a complete view of customers to increase sales and improve your brand experience.
Segment Your Audience
Segmentation enables personalised, consistent, and real-time user experiences.
Become Customer Centric
Create a positive customer experience by leveraging your data insights across all marketing channels.
Turning your data into business value
With the Exposebox CDP you get to know your audiences in unprecedented ways, so you can:
- Turn insights into action
- Implement lookalike targeting
- Achieve optimal lifetime value (LTV) with predictive analytics
- Fine-tune RFM (Recency, frequency, monetary value) analysis
- Streamline omnichannel behavioural analysis
- Reduce churn with an AI-based churn algorithm
Save Time and Money
Your time is valuable, and the time your team spends on mundane tasks like setting up campaigns or trying to construct customer profiles based on instinct is costly. And that’s why you need to make your marketing more efficient.
With Exposebox, you save endless hours of manual operation, complicated data calculations, trial and error, and keeping track. Exposebox AI and machine learning solutions make everyday tasks, quick and easy.
- Save countless work hours over the month and free up personnel to work on higher-skilled tasks that make better use of their time.
- Create customer journeys with the highest impact across channels.
- Automatically recommend products to the right customer at the right time, making the most of each page view.
- Uncover your most valuable segments with real-time data. And let the system do the work for you automatically, by executing lookalike targeting, predictive analytics, RFM analysis, and pinpointing customers most likely to churn.
Become data-driven and make better decisions
The Audience Manager and Segmentation tools help you create audience profiles to identify your most valuable clients and leverage them across channels. With the Exposebox DMP you will directly benefit from:
- Smarter acquisition targeting
- Higher conversions
- Increased retention rates
- Optimised ad spends
A/B testing offers a very systematic way of finding out what works and what doesn’t work in any given marketing campaign. This will help you achieve your marketing goals and convert/retain users in the fastest and most efficient way possible.
With smart segmentation, you’ll be able to quickly understand users’ shopping behaviour for better conversions and sales. The segmentation allows you to target users and personalise their shopping experience accurately.
A Predictive Attribution model utilises data from various campaigns seen by customers during a specific time frame, the machine learning capabilities examining different types of possible campaign sequences. Then you get intelligent recommendations of how your marketing budget should be allocated (by percentage).
Micro-Segmentation is an advanced method of segmentation that groups small numbers of customers into specific segments based on numerous factors. It allows marketers to gain a more comprehensive customer understanding and a more efficient marketing approach. Micro-segmentation is used in marketing campaigns to enhance the effectiveness of your campaigns by making them personalised. When a marketer creates a micro-segment, they have a highly accurate portrait of their players based on their behaviour.
As the acquisition cost is 5x higher than retention cost, there are many revenue-based reasons to do everything in your ability to keep those existing customers.
Predicting churn allows you to take measures to prevent churn in advance. When you’re using the Churn Prediction Model to forecast the potential churn rate of a customer, it allows you to target that individual in an attempt to prevent them from lapsing.
Customers’ lifetime value represents the total amount of money a customer is expected to spend in your business during their lifetime.
- This is an important figure to know because it helps you make decisions about how much money to invest in acquiring new users and retaining existing ones.
- Your customers aren’t just worth the amount of money they spend in your business today- they have future value if you’re able to retain them as customers.
RFM score is an analytic method to identify groups of customers for personalised and accurate marketing.
Recency: How recently a customer has purchased
Frequency: How often a customer purchasing
Monetary Value: How much money a customer spent – lifetime
Using the RFM model helps you define interactions with each customer, creating opportunities to increase engagement and build the potential for improving the lifetime value.
