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Digital Marketing - What Is It and How to Do It

Early and Last-Minute Mother’s Day Marketing Ideas

Early and Last-Minute Mother’s Day Marketing Ideas It’s springtime, and it means Mother’s Day is just around the corner! Mother’s Day marketing is a great opportunity for e-commerce shops to promote and boost sales with Mother’s Day storytelling themed campaign. So let’s

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How to Utilise Pop-up Campaigns

This is how you will Utilise the Pop-up Campaigns Pop-ups a lousy reputation was forged over the decade or so, and now strengthened by marketers, the pop-ups become designed and user-friendly. So… What Exactly Are Pop-ups? To put it simply, pop-ups

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Email Personalisation – Powerful Tool

The Power of Email Personalisation Nowadays, shoppers expect personalised communication and shopping experience. To be relevant and meet their expectations, you have to leverage email personalisation and move towards a 1:1 personal experience.  What is email personalisation? Email personalisation is

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