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Digital Marketing - What Is It and How to Do It

The Importance of Customer Micro-Segmentation

Customer Micro-Segmentation What is Customer Micro-Segmentation? Customer micro-segmentation is the method of dividing brands customers into groups sharing the same interest or behaviour. Micro-Segmentation is an advanced segmentation method that classifies small numbers of customers, based on various factors, including

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Predictive Attribution Model in Marketing

Predictive Attribution Model Checking the data collected from your campaigns is essential for your business; you won’t know if your marketing efforts are efficient without precise analyses.  One of the big challenges in digital marketing is understanding what channels produce

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What is Churn Prediction Analysis?

Customer Churn Prediction Model What is Customer Churn? Simply put, customer churn is customers that ceased their relationship with your brand. Reducing the churn rate is very important for any online business. The Added Value of Churn Prediction The ability

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