Digital Marketing - What Is It and How to Do It
Email Marketing 101: The Complete Beginner’s Guide
Email Marketing 101 What Is email marketing and why is it so important to your business? Email marketing is one of the primary channels you have available to promote your products or services directly to customers. By integrating email into your
RFM Customer Model: Recency, Frequency, Monetary Value
RFM Model RFM customer model is an excellent way to identify customers groups. Learn how to use this method to improve your customer marketing. What is RFM Model? RFM model enables you to target specific groups of customers with the
Customer Lifetime Value (CLTV) – All You Need to Know
Customer Lifetime Value What is Customer Lifetime Value? Customer lifetime value (CLV), or a lifetime value (LTV), is the profit margin a company anticipates to profit over its average customer relationship lifespan. While it’s essential to acquire new customers for
The Importance of Customer Micro-Segmentation
Customer Micro-Segmentation What is Customer Micro-Segmentation? Customer micro-segmentation is the method of dividing brands customers into groups sharing the same interest or behaviour. Micro-Segmentation is an advanced segmentation method that classifies small numbers of customers, based on various factors, including
Predictive Attribution Model in Marketing
Predictive Attribution Model Checking the data collected from your campaigns is essential for your business; you won’t know if your marketing efforts are efficient without precise analyses. One of the big challenges in digital marketing is understanding what channels produce
What is Churn Prediction Analysis?
Customer Churn Prediction Model What is Customer Churn? Simply put, customer churn is customers that ceased their relationship with your brand. Reducing the churn rate is very important for any online business. The Added Value of Churn Prediction The ability
Subscribe to Newsletter
Get all the marketing tips and insights directly in your mailbox.