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Digital Marketing - What Is It and How to Do It

Predictive Attribution Model in Marketing

Predictive Attribution Model Checking the data collected from your campaigns is essential for your business; you won’t know if your marketing efforts are efficient without precise analyses.  One of the big challenges in digital marketing is understanding what channels produce

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What is Churn Prediction Analysis?

Customer Churn Prediction Model What is Customer Churn? Simply put, customer churn is customers that ceased their relationship with your brand. Reducing the churn rate is very important for any online business. The Added Value of Churn Prediction The ability

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A/B Test: Learn how what and best practices

A/B Testing: Learn how what and all the best practices Increasing the conversion rate while managing campaign budgets can be challenging. A way to improve the conversion rates is to use an A/B test. A/B test enables you to test

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