How social proof will help to increase conversions and sales

How social proof will help to increase conversions and sales It’s a Sunday morning, and you’re browsing the web, looking for a new pair of shoes. Three out of five websites have very active communities; the other two have none. Are you more likely to shop from a site with the live community or one […]

How to create a thriving pre-launch marketing campaign

How to create a thriving pre-launch marketing campaign Product and e-shops launch is exciting, but you need to build a successful pre-launch marketing campaign to succeed. Preparing the marketing strategy in advance will conclude your go-live results. Start with collecting user emails through a dedicated landing page Collecting user emails is one of the most important steps […]

The importance of customer micro-segmentation

The importance of customer micro-segmentation Customer micro-segmentation is the method of dividing brands customers into groups sharing the same interest or behaviour. Micro-Segmentation is an advanced segmentation method that classifies small numbers of customers, based on various factors, including behavioural predictions. Then, marketers can execute dedicated marketing actions to each micro-segment for maximising the effectiveness of every […]

2021 back to school marketing ideas

2021 back to school marketing ideas Back to school sales is a big event in eCommerce, and therefore you need a back to school marketing idea guide. Since 2020 was unlike any we’ve experienced before, we can compare it to 2019, where buyers spent over $80 billion in the United States. One of the biggest […]

The guide to Google Ads: get to know the basics

The guide to Google Ads: get to know the basics Google Ads or a pay-per-click (PPC) is a digital advertising platform, enables brands to promote ads on Google’s search engine.  Brands pay on keywords to get their ads ranked at the top of the search results page. The platform works on a pay-per-click (PPC) model, so […]