Next-best-action marketing (NBAM) is a customer-centric approach to marketing. And that means taking each customer’s interests into account across every step of your marketing funnel. Instead of presenting a one-size-fits-all approach with pre-set marketing messages, the experience is more flexible and dynamic. In this way you’re able to balance your audience’s preferences with your business objectives, to generate the desired results for both.
The Advantages Of Next-Best-Action Marketing
A Next Best Action Marketing approach will almost always deliver numerous success in marketing campaigns; sales and retention improvements – and uplift in revenues. A successful marketing campaign is measured in three ways: how many customers respond, how much impact it has, and the cost involved.
With next-best-action marketing, you’re easily able to improve on all three aims successfully.
Improving sales and retention
Reducing costs in your marketing efforts
But next-best-action marketing requires a high degree of technical expertise to get it right.
And even the most qualified marketing teams are unlikely to be able to do navigate it on their own.
With Exposebox, you will quickly maximise your marketing actions’ effectiveness to convert more customers, increase the spend of existing customers, and reduce customer churn.
Take away the pressure of complicated decisions and let the data speak for itself. And by this, we mean choosing smart technology powered by artificial intelligence, and the deep actionable insights garnered from machine learning for true data-driven marketing.
Our tools combine your business aims with predictive and adaptive decision-making models that take into account each customer interaction to determine their expectations, inclinations, and likely behaviour to follow.
But it doesn’t stop there. The system continually fine-tunes the process, taking into account customer response, or lack thereof. This ensures the next-best-action constantly evolves for real-time impact that increases engagement and ultimately drives revenue growth.