Next-best-action marketing (NBAM) is a customer-centric approach to marketing. And that means taking each customer’s interests into account across every step of your marketing funnel. Instead of presenting a one-size-fits-all approach with pre-set marketing messages, the experience is more flexible and dynamic. In this way you’re able to balance your audience’s preferences with your business objectives, to generate the desired results for both.
The Advantages of next-best-action marketing
A successful marketing campaign is measured in three ways: how many customers respond, how much impact it has, and the cost involved.
With next-best-action marketing, you’re easily able to improve on all three aims successfully:
Improving sales and retention
Reducing costs in your marketing efforts
But next-best-action marketing requires a high degree of technical expertise to get it right. And even the most qualified marketing teams are unlikely to be able to do navigate it on their own.
With Exposebox, our system does all the hard work for you.
Our tools combine your business aims with predictive and adaptive decision-making models that take into account each customer interaction to determine their expectations, inclinations, and likely behaviour to follow.
But it doesn’t stop there. The system continually fine-tunes the process, taking into account customer response, or lack thereof. This ensures the next-best-action constantly evolves for real-time impact that increases engagement and ultimately drives revenue growth.