Customer retention: 5 reasons why you should focus on it
5 reasons why you should focus on customer retention Customer retention is satisfied and loyal existing customers that continue purchasing from your business over and over again. Why retaining customers is so important? Improving customer experience helps with customer loyalty, plus you gain
Customer Engagement Statistics You Should Know (2021)
Customer Engagement Statistics You Should Know (2021) The past year has thrown the digital industry, but statistics show a positive future for online businesses. So
Why should you focus on customer retention vs customer acquisition?
Why should you focus on customer retention vs customer acquisition? Your existing customers have a huge value to your business, so keeping a steady relationship with them is important. But, many small businesses spend most of their marketing budget acquiring new
Data segmentation vs marketing personalisation: How, why and when?
Data segmentation vs marketing personalisation: How, why and when? Most businesses overwhelm their customers with massive generic sales messages. As a result, you see a higher unsubscribe rate and lack of engagement. You probably ask, why do so many marketing messages seem
Everything you need to know about SMS marketing
SMS Marketing A highly efficient way to reach, engage and retain.SMS has the highest open rate of 98% within the first 15 minutes of delivery. Therefore SMS Marketing is a fast, effective and adaptable channel to maximise communication reach.Our automated message funnels allow
The Importance of Cart Abandonment Email Recovery Journey
The Importance of Cart Abandonment Email Recovery Journey Cart abandonment email funnels are one of the most efficient methods to help you recover sales, increase revenue, and improve conversion rates. A cart abandonment rate is around 76% of all online transactions.
Real-Time Marketing Explained
Real-Time Marketing Explained Real-time marketing is utilising instant reported data to trigger onsite and offsite campaigns. In the past, marketing consisted of pre-planned and schedules that followed deadlines and typically launched weeks after the campaign's inception. Nowadays, users anticipate real-time marketing
2021 Back to School Marketing Ideas
2021 Back to School Marketing Ideas Back to school sales is a big event in eCommerce, and therefore you need a back to school marketing idea guide. Since 2020 was unlike any we've experienced before, we can compare it to 2019,
Summer Marketing Campaign Ideas for eCommerce Shops (2021)
Summer Marketing Campaign Ideas Now is the perfect time to start planning your summer marketing campaign ideas. The summertime is an ideal time to create fun and exciting campaigns to engage new customers. Traditionally, the summer months are slower for online shopping,
Father’s Day Marketing Ideas to Boost your Sales (2021)
Father's Day Marketing Ideas (2021) Father's Day is celebrated on the third Sunday of June every year. For shoppers, this means finding the perfect gift for their dads. In eCommerce marketing, Father's Day campaigns are highly effective, with more people celebrating
