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The Basics of Conversion Marketing Funnels

The Basics of Conversion Marketing Funnels

Conversion marketing funnels come in handy when you’re trying to understand the customers’ journey from onboarding to converting. When you know the customer paths – it helps you optimise your marketing plan to be more efficient.

So, what are marketing funnels?

A marketing funnel is a visualisation of your prospects journey from the moment they land in your shop until they convert. There’re different types of funnels, and they’re various according to the customer profiles, marketing goals and the industry. 

  • Lead generation funnels
  • Home page funnels
  • Sales funnels
  • Email funnels

To start with, define your marketing goals and the KPI’s you’re looking to achieve. Based on that, you will be able to decide with which funnel to start. With the help of the Exposebox visual analytics dashboard, you will examine the outcomes with ease. 

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Multichannel Marketing

Exposebox offers various marketing channels to choose from social media marketing, search engine advertising, Messenger, SMSpopupsemail marketing and more. Combine these channels to increase your marketing reach with 1:1 personalisation.

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