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How to Utilise Pop-up Campaigns

This is how you will Utilise the Pop-up Campaigns

Pop-ups a lousy reputation was forged over the decade or so, and now strengthened by marketers, the pop-ups become designed and user-friendly.

So… What Exactly Are Pop-ups?

To put it simply, pop-ups are banner ads that appear on the webpage and engaging a customer. Below you will find common pop-up examples:

Entry Pop-up

Instantly pops when entering a web page. This is not a recommended tactic and can scare many users for been “too pushy”.

Exit Pop-up

One of the most used pop-up tactics. It pops when users act to bounce off a webpage.

Time Pop-up

These pops when a user spends a certain time on your site. You can define the time when you want the pop-up to appear. It can vary between seconds and minutes.

Scroll Pop-up

The pop-up will appear after a user scrolled down a pre-set percentage of the webpage.

On-click Pop-up

When a user clicks on an element in the web page, then the pop-up appears.

When your pop-ups are displayed at the right timing, it will increase the chances to convert the customer. By offering discounts, case studies, exclusive data (depends on your industry) will help you expand your contact list and drive more leads. With more emails obtained, you can now execute email marketing campaigns to convert the leads.

How to employ the pop-ups to grow your brand?

Running a pop-up campaign will help you grow your brand, but if your pop-ups disturb your users, they will leave your site. It would be best if you created pop-ups focussing on the below tips to generate effective results.

New Visitors

There are two visitors categories, repeating and new; The repeating visitors are recognised as customers. But the new visitors are potential prospects, and it is essential that you convert them to increase your sales.

Now, their chances to purchase increase when you offer them a coupon code. Don’t use an entry pop-up; instead, use a scroll or time pop-up as they will increase conversion chances.

Related

Recognising when to display the pop-up is essential. When it comes to running a pop-up campaign, you cannot just let the pop-ups appear with no relevancy. 

Timing

When a user spends more than XX seconds on your site and has not completed an action, he needs a little push.

For example, if a user has added items to the basket but didn’t complete the purchase and browsing for some time, you can display a pop-up that offer a discount or free shipping. 

Don’t forget about mobile shoppers.

When your shop accessed on mobile and the pop-ups appear instantly, there is a higher chance that the user will feel harassed and exit. Keep in mind that Google has penalising intrusive interstitials sites because they hide the site’s content.

In conclusion, if you don’t apply them right, pop-ups may badly affect the customer experience. So, when you start using the pop-ups, make sure to A/B test and continuously optimise. This way, you will benefit from pop-up campaigns, and you’ll see an increase in sales.

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