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Real-Time Marketing Explained

Real-Time Marketing Explained

Real-time marketing is utilising instant reported data to trigger onsite and offsite campaigns. In the past, marketing consisted of pre-planned and schedules that followed deadlines and typically launched weeks after the campaign’s inception. Nowadays, users anticipate real-time marketing assembled on the spot to produce instant value distinct to their spending personalities and preferences.

Why is real-time marketing important?

With the continuous innovation of social media and other communications channels, real-time marketing is more effective than ever. First, companies can collect data about their users. Then, within minutes, they can transform that data into a personalised marketing message.

Today’s users are all about instant gratification- by personalising messages, they are more likely to buy the product or the service you’re offering because they will acknowledge the immediate benefit they can gain from it.

Real-Time Marketing
Advantages of real-time marketing through customer behaviour analytics

The real-time marketing results improved as it shifted to customer-centric, and technology improved to provide marketers insight into customer behaviours and preferences in real-time.

Thanks to the data management platform (DMP), collected data from various sources is unified and provides a complete view of customer behaviour. Knowing customers’ current preferences assists in creating next-best-action, next-best-offer and product recommendations based on data. 

Real-Time Personalisation

Real-time personalisation is a very productive strategy of real-time marketing. For example, everything5pounds reported a 91% conversion uplift from the Exposebox product recommendation widget. In addition, 77% of marketers recognise how essential personalisation is in modern marketing.

Personalise and send marketing campaigns

According to Salesforce, 76 per cent of users expect companies to understand their needs. 

  • Draft the message based on behaviour. For example, if a user searched for a pair of shoes, this will trigger the browse recovery email series to encourage a transaction.
  • Advance programmatic advertising. Precise, real-time data is the basis of thriving programmatic advertising.

These are just a few ideas real-time data can be applied to improve customer experience. By using personalisation to draw and engage customers, companies will see an immediate increase in sales and greater brand loyalty.

 

Exposebox Blog
Multichannel Marketing

Exposebox offers various marketing channels to choose from social media marketing, search engine advertising, Messenger, SMSpopupsemail marketing and more. Combine these channels to increase your marketing reach with 1:1 personalisation.

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