All you need to know about upselling and cross-selling in eCommerce

Upselling and cross-selling in eCommerce What’s the difference between upselling and cross-selling? Upselling is a strategy to sell a more refined, more expensive product variant that the customer is about to buy. Cross-selling is a strategy to sell products related to the one a customer is interested in. To put it simply, upsell means you […]

Why should you focus on user retention vs user acquisition?

Why should you focus on user retention vs user acquisition? Your existing customers have a huge value to your business, so keeping a steady relationship with them is important. But, many small businesses spend most of their marketing budget acquiring new customers instead of retaining the existing ones. Here are some stats Acquiring a new […]