Launched in 1998, Fattal holds more than 220 hotels worldwide, and is Israel’s largest hotel chain. With 12,000 employees, they continuously expand across the country in major tourist destinations. Fattal aspires to provide a top-tier and tailored customer experience in their properties and through their digital platforms to ensure the highest level of customer satisfaction.
Increased bookings generated from personalized emails
Incremental revenue from personalized newsletters
Reduction in unsubscribed customers
Fattal leveraged Exposebox’s AI-driven personalization platform with a variety of personalized marketing tools to deliver a 1:1 experience to increase revenue and enhance customer satisfaction
Through utilizing advanced customer segmentation capabilities of both online behavior and existing customer data, Fattal were able to use these audiences to craft highly powerful targeted messages that deliver highly personalized content to the right customer at the right time. Some of these segmentations include Fattal club membership, birthdays, and customer demographics.
By segmenting users and employing personalized email and SMS marketing, Fattal is able to tailor and individualize customer’s email content based on customer data and onsite behavior.
By utilizing advanced audience segmentation capabilities and grouping based on individual characteristics, Fattal are able to target and re-target these high intent customers on Google and Facebook in
real-time.
Multi-step journey campaigns are planned and launched instantaneously and automatically through customers’ journeys via email and SMS based on visitor triggered behaviors such as abandoned hotel bookings or views to ensure the customer returns and completes their reservation.
Fattal was looking for a trusted marketing personalization platform to help integrate their CRM data of existing customers and onsite customer behaviors to increase bookings and enhance customer satisfaction.
We love working with Exposebox. Their platform allows us to effectively communicate with our customers in a relevant and engaging way effortlessly integrating into our marketing activity. We highly recommend any brand looking into personalized marketing to utilize their technology and solutions.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 12 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 12 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 12 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 12 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 12 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 12 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
__hssrc | session | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. |
Cookie | Duration | Description |
---|---|---|
__cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
__hssc | 30 minutes | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
Cookie | Duration | Description |
---|---|---|
hubspotutk | 1 year 24 days | This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts. |
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_SGNK47PP0Y | 2 years | This cookie is installed by Google Analytics. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
__hstc | 1 year 24 days | This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
Cookie | Duration | Description |
---|---|---|
fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
Cookie | Duration | Description |
---|---|---|
HappyLocalTimeZone | session | No description available. |
m | 2 years | No description available. |
_calendly_session | 21 days | No description available. |