Success story:
Personalized email marketing + marketing automation success story
Leading hotel chain - Fattal, increases customer engagement and bookings with Exposebox marketing personalization platform
BACKGROUND
Launched in 1998, Fattal holds more than 220 hotels worldwide, and is Israel’s largest hotel chain. With 12,000 employees, they continuously expand across the country in major tourist destinations. Fattal aspires to provide a top-tier and tailored customer experience in their properties and through their digital platforms to ensure the highest level of customer satisfaction.
+20%
Increased bookings generated from personalized emails
+15%
Incremental revenue from personalized newsletters
8%
Reduction in unsubscribed customers
RESULTS
SOLUTION
Fattal leveraged Exposebox’s AI-driven personalization platform with a variety of personalized marketing tools to deliver a 1:1 experience to increase revenue and enhance customer satisfaction
Audience segmentation and integration
Through utilizing advanced customer segmentation capabilities of both online behavior and existing customer data, Fattal were able to use these audiences to craft highly powerful targeted messages that deliver highly personalized content to the right customer at the right time. Some of these segmentations include Fattal club membership, birthdays, and customer demographics.
Personalized email marketing and SMS
By segmenting users and employing personalized email and SMS marketing, Fattal is able to tailor and individualize customer’s email content based on customer data and onsite behavior.
Custom audiences for Google and Facebook
By utilizing advanced audience segmentation capabilities and grouping based on individual characteristics, Fattal are able to target and re-target these high intent customers on Google and Facebook in
real-time.
Marketing journey automation
Multi-step journey campaigns are planned and launched instantaneously and automatically through customers’ journeys via email and SMS based on visitor triggered behaviors such as abandoned hotel bookings or views to ensure the customer returns and completes their reservation.
CHALLENGE
Fattal was looking for a trusted marketing personalization platform to help integrate their CRM data of existing customers and onsite customer behaviors to increase bookings and enhance customer satisfaction.
We love working with Exposebox. Their platform allows us to effectively communicate with our customers in a relevant and engaging way effortlessly integrating into our marketing activity. We highly recommend any brand looking into personalized marketing to utilize their technology and solutions.
