DMP
Data management platform
Your data is valuable to your business. But you need to optimize it to make it work for you. With our Data Management Platform (DMP), you’re able to make better decisions using data you can trust while gaining control over your customer journeys, marketing messages, and overall ROI.
Through extensive customer data integration, customer journeys are followed in real-time across all online and offline channels and micro-segmented accordingly. This way, your data becomes truly useful to you – empowering you to personalize every touchpoint with ease, automatically adapting it to fit each audience persona, industry, and need.
Turning your data into business value
Each customer sees personalized content on your website, automatically serves with relevant Facebook ads, and receives customized emails based on behavioral triggers.
Get to know your audiences in unprecedented ways, so you can:
- Turn insights into action
- Implement lookalike targeting
- Achieve optimal lifetime value (LTV) with predictive analytics
- Fine-tune RFM (Recency, frequency, monetary value) analysis
- Streamline omnichannel behavioral analysis
- Reduce churn with an AI-based churn algorithm
Become data-driven and make better decisions
The Audience Manager and Segmentation tools help you build unique audience profiles to identify your most valuable segments and leverage them across digital channels.
- Smarter acquisition targeting
- Higher conversions
- Increased retention rates
- Optimized ad spends
Ready to take control of your data?
We’d love to show you how!
We integrate with all technology providers to ensure optimised users’ shopping experience. Our out-of-the-box integrations ensure easy integration, risk-free deployment and quick time-to-market.
