August 17, 2021
5 benefits of personalised product recommendations on your website
People who like recommendations buy more
Studies about product recommendations showed only 7% of shoppers clicked on a recommendation, these same shoppers generated 24% of orders and 26% of total revenue.
Recommended products drive sales
The conversion rate for visitors clicking on recommended products is 5.5x higher than for visitors who didn’t click.
Personalised recommendations make the prospect to purchase more.
Personalisation increases the possibility of a prospect purchasing from you by 75%.
Customers return to sites with recommendations
56% of customers are more likely to return to a site that offers product recommendations and a personalised shopping experience.
Product recommendations prove your professional value
As online shoppers are used to personalisation, they associate it with the professionalism; so it’s an ideal way to show you’re a serious e-commerce site.