August 3, 2021

What is marketing automation, and how it will help your brand?

Many brands strive with marketing efforts to achieve more significant revenue and faster growth – at a lower cost. Marketing automation solves this difficulty. It empowers brands to streamline, automate, and assess the marketing campaigns to increase efficiency and improve the ROI. Marketing automation enables digital marketers:

  • Lead generation
  • Segmentation
  • Lead nurturing and scoring
  • Retention marketing
  • Cross-selling and upselling
  • Return on investment (ROI)
  •  Account-based marketing

 

Marketing automation was initially practised in large enterprises, but marketing automation tools have become scalable for small and mid-sized businesses over the years, as well. 

What does marketing automation do?

It helps you become personal. Marketing automation creates personal interactions with your customers. Personalisations drive customer loyalty; customers acknowledge that companies treat them as individuals with personalised communications and not a one-fits-all approach.

It allows you to execute complex campaigns. Being customer-centric with your marketing communications is about analysing and mapping interactions with your prospects and/or customers. The Exposebox customer journey builder allows you to create email campaigns that target users at opportune moments and helps you understand, optimise, and engage better. You should constantly deliver valuable and relevant content. This will strengthen the relationship with your brand.

It allows focusing on higher-level tasks. By automating the manual and the repetitive tasks, you will be able to better focus on enhancing the customer experience.

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