March 30, 2021
All you need to know about artificial intelligence marketing
When AI is introduced to your marketing efforts, they become effortless. Assuming this sounded too good to be true, great. It’s supposed to get your marketing team ready to embrace Exposebox AI marketing solutions.
What is AI marketing?
Artificial intelligence marketing (AI marketing) is leveraging your customer data and utilising machine learning to predict your customer’s behaviour and enhance the customer journey. Powered by big data insights, you can boost your campaigns’ results and increase ROI, all of which can be accomplished with almost no extra work on the marketer’s part.
And what is Big Data?
Big data is basically the ability to aggregate and segment large sets of data with minimal manual work. Then, the marketing teams can employ this data to guarantee the right message is being delivered to the right person at the right time, via the customers’ preferred channel.
And Machine Learning?
Machine learning is allowing marketers to make important decisions based on big data very quickly.
Powerful solutions
Exposebox artificial intelligence marketing solutions genuinely understand your data. This means that our AI tool can identify insightful actions from substantial data sets rapidly and act accordingly.
Benefits of AI Marketing
Increased ROI
By leveraging the Exposebox AI, you will be able to get useful insights about campaigns performance. Exposbox AI makes smart decisions on the budget allocation across all channels – ultimately, by using intelligent budget allocation, you will improve the marketing ROI.
Personalised content
With Exposebox AI, you can take data and target rules to an entirely new level. Audience analytics can range from standard demographics to understanding customers on an individual level. Now, you can use Exposebox AI to identify prospects or shoppers and deliver the most relevant content to them. This is one of the most impactful tools in the eCommerce industry.
Improved campaign stats and analysis
It can be challenging to aggregate and analyse the extensive data produced from the marketing campaigns. This is why Exposebox analytical dashboard helps you understand the campaigns, replicate those who work, and optimise others.
Better marketing team performance
Since Exposebox AI conducts data analysis faster than humans, it frees up time for your marketing team to focus on what matters – strategy and optimisation; marketers can use real-time data to make better decisions and improve overall performance.
Personalised approach
Our advanced personalised recommendation widget empowers you to plan and automate hyper-targeted, dynamic customer journeys across multiple channels, reaching each person at the best point of impact in real-time.
Smarter ads
Buying media, placement, and optimisation are all automated. Target the audience segments that matter most through online display channels, social media advertising, mobile and video campaigns.
Next-Best-Action marketing
Take away the pressure of complicated decisions and let the data speak for itself. And by this, we mean choosing smart technology powered by artificial intelligence and the deep actionable insights garnered from machine learning for true data-driven marketing.
