June 18, 2021

The basics of conversion marketing funnels

Conversion marketing funnels come in handy when you’re trying to understand the customers’ journey from onboarding to converting. When you know the customer paths – it helps you optimise your marketing plan to be more efficient.

 

So, what are marketing funnels?

A marketing funnel is a visualisation of your prospects journey from the moment they land in your shop until they convert. There’re different types of funnels, and they’re various according to the customer profiles, marketing goals and the industry. 

 

To start with, define your marketing goals and the KPI’s you’re looking to achieve. Based on that, you will be able to decide with which funnel to start. With the help of the Exposebox visual analytics dashboard, you will examine the outcomes with ease. 

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