March 19, 2021
Launch an excellent marketing campaign for April Fool's Day
Let’s start with a quick rundown of why it’s worth the effort:
- Brand awareness – in the past, the biggest April Fool’s pranks had a vast exposure; since people enjoyed it so much, it shared a lot = free impressions.
- Driving traffic – Using an April Fool’s joke can drive traffic to your website, which some convert to paying shoppers.
- Storytelling– April Fool’s Day is an excellent excuse to show your storytelling marketing skills. People always appreciate brands that have a sense of humour.
How to start?
There are many ideas for April Fool’s Day campaign, but you have to find an idea that works with your brands’ guidelines. Check out what the biggest brands did over the years and get inspired.
Once you’ve decided, the next step is to draft the plan. Where do you want to publish it? How much money do you want to spend? Your campaign has to be authentic and unified, carrying the same look and feel across all channels to be converting.
Ensure that your staff are aware and ready to respond to any customer queries, especially on social media.
Don’t forget that April Fool’s Day is only a day – so make sure you budget your effort correctly.