June 9, 2021

Once upon a time, there was a method of selling more...

A good story can turn a dull brand into one to remember. Even though it might appear like an exclusive technique for specific businesses, the fact is that Storytelling works excellently everywhere. Storytelling (if done right) enables your brand to gain a trustworthy reputation.

Nowadays, Storytelling is getting very popular since most marketers already know that people want to hear what is relevant to them. Gone are the days of one fits all approach; today, it’s all about personalisation through stories.

A good story should be:

  • Catching
  • Easy to understand
  • Emotive
  • Related (Seasonality, holidays, events)

 

National Storytelling Network described it best: Storytelling is an ancient art form and a valuable form of human expression…. [It] is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener’s imagination.”

Why Is Storytelling important for marketing?

If your campaigns and the marketing message truly reflect emotions in the tale, your users will connect to a story quickly, which means more revenue for you. Storytelling is one of the most thriving methods to build customer loyalty, which translates to people been more engaged to tell your product or brand by word-of-mouth marketing.

The storytelling process

1. Segment your audience. for your story to be compelling, you have to know whom you’re targetting. Who wants to hear your story, and it is possible to gain the most from them? Create customer segmentation and adjust your message and story accordingly. 

2. Build your message.  Your message needs to be as simple as possible before crafting a story. To help you plan your story’s structure, summarise the core message into a medium length, easily edible sentence.

3. Vary your approach and focus on authenticity. Good storytellers have to vary approaches to keep customers engaged. Merely, repeating the same story will bore your users and cause your brand to lose its trustworthiness. The content has to be authentic, relevant, appealing, informational or fun – to the most. 

Now that you know the basics of marketing Storytelling, it’s time to start yours. Define your target group, draft an appealing message, and very engaging call-to-action (CTA).

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