How social proof will help to increase conversions and sales

How social proof will help to increase conversions and sales It’s a Sunday morning, and you’re browsing the web, looking for a new pair of shoes. Three out of five websites have very active communities; the other two have none. Are you more likely to shop from a site with the live community or one […]

The guide to Google Ads: get to know the basics

The guide to Google Ads: get to know the basics Google Ads or a pay-per-click (PPC) is a digital advertising platform, enables brands to promote ads on Google’s search engine.  Brands pay on keywords to get their ads ranked at the top of the search results page. The platform works on a pay-per-click (PPC) model, so […]

How to utilise popup campaigns

How to utilise popup campaigns Popups a poor reputation was forged over the decade or so, and now strengthened by marketers, the popups have become designed and user-friendly. So… what exactly popups are? To put it simply, popups are banner ads that appear on web pages. Below you will find common popup examples: Entry popup Instantly pops […]

All you need to know about artificial intelligence marketing

All you need to know about artificial intelligence marketing When AI is introduced to your marketing efforts, they become effortless. Assuming this sounded too good to be true, great. It’s supposed to get your marketing team ready to embrace Exposebox AI marketing solutions. What is AI marketing? Artificial intelligence marketing (AI marketing) is leveraging your […]

Real-time marketing explained

Real-time marketing explained Real-time marketing is utilising instant reported data to trigger onsite and offsite campaigns. In the past, marketing consisted of pre-planned and schedules that followed deadlines and typically launched weeks after the campaign’s inception. Nowadays, users anticipate real-time marketing assembled on the spot to produce instant value distinct to their spending personalities and […]