March 1, 2021
St. Patrick’s Day: eCommerce marketing ideas
St. Patrick’s Day is celebrated on 17th March, a traditional Irish holiday that spread worldwide with all things. Like other seasonal holidays, St. Paddy’s Day also considered being a shopping/sales opportunity for eCommerce brands. According to the National Retail Federation, 92% of those celebrating St. Patrick’s Day are planning to make purchases for a total of $5.1 billion nationwide.
Not sure where to start? Below are some great ideas to get you going.
Go green
Green is the official colour of St. Patrick’s Day and is always associated with Ireland. You can choose different green strategies:
- Change the primary colour palette of your e-shop and go green.
- Add green or themed banners.
- Create a green collection: shoes, clothes, accessories etc.
Go Irish
Adopt St. Patrick’s Day phrases and puns as marketing slogans and in your email marketing campaigns, such as:
- Luck o’ the Irish
- Kiss Me, I’m Irish!
- Ready to get sham-rocked?
- Shamrock’ n’ roll
- I’m clover the rainbow for you
Gamify your popups with a lucky wheel
Give your customers a winner’s feel with a range of pre-set discounts in your online store. One innovative way of doing this is “spin the wheel”; this gamification brings fun to users, thus improving engagement. Of course, this way, you will be able to personalise your offer and offer a 1:1 shopping experience.
Publish on social media
Use your company’s social media profiles to post updates about the holiday events, discounts and promotions you’re running; don’t forget to fluff it up with St. Patrick’s Day theme. And if you wish to attract potential new customers, a paid Facebook or Instagram campaign is always a good idea; paid advertising on social channels expands your reach.
Choose the omnichannel approach
These days, customers expecting to get a seamless shopping experience with your brand. Ensure that you provide the same look and feel and remember customers’ preferences across all devices and channels; consolidating all channels to make an omnichannel approach will improve customer engagement. There are plenty of St. Patrick’s Day marketing ideas. All you have to do is bring in the green theme, engage your audiences with fun and humour in your marketing message, and dazzle them with dedicated offers.
And do not forget the power of social media and videos that can boost your marketing campaign on this day.
